Page 18 - Winter 2019

16
Winter 2018/19
SPOTLIGHT
2019 USPS Mailing and Promotions
Calendar and Descriptions
Ask us how you can save on eligible Marketing Mail, First-Class Mail, BRM, CRM, and Share Mail in 2019!
n Earned Value Reply
Mail Promotion
Encourages mailers to continue to distribute Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and Share Mail envelopes and cards by providing them with a financial benefit when their customers put those pieces back in the mail. New participants will earn a 3 cent credit per counted reply piece between April-June of 2019. Repeat participants must meet a threshold equating to 95% of the volumes counted during the same period in 2018 to earn the 3 cent per piece credit. Credits may be applied to postage for First-Class mail presort & automation cards, letters and flats and Marketing Mail letters & flats, and must be used by December 31, 2019.
n Personalized Color
Transpromo Promotion
Enhances the value of First-Class Mail by encouraging mailers of bills and statements
to incorporate color messaging in order to foster a better connection and response from their customers. First-Class Mail presort and automation letters—bills and statements only— that meet the dynamic print and personalization requirements will be eligible for an upfront 2% postage discount during the promotion period. First-time participants must meet only the dynamic color print requirements.
n Mobile Shopping Promotion
Encourages mailers to integrate their direct mail pieces with mobile technologies that facilitate
a convenient online shopping experience for consumers during the holiday season. There are many new mobile barcode formats that can be leveraged to qualify for this promotion, in addition to the use of Payment QRs to facilitate a seamless shopping/purchase experience. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.
n NEW! Informed
Delivery Promotion
Encourages mailers to adopt use of the USPS’s new omnichannel tool, Informed Delivery. Participants may create Informed Delivery campaigns through the Portal or submit elements through their eDoc submission. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion. n
n Tactile, Sensory, and Interactive Mailpiece Engagement Promotion Encourages mailers to enhance customer engagement with the mail through the use
of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for
an upfront 2% postage discount during the promotion period.
n Emerging and Advanced
Technology Promotion
Encourages mailers to incorporate emerging technologies such as AR, VR/MR, NFC, Video in Print, multichannel mail integration with Addressable TV, or digital assistants into their direct mailpieces. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.
2019 USPS Mailing Promotions Calendar
First-Class Mail
Marketing Mail and First-Class Mail
Marketing Mail
December 2018
January 2019
Registration
Dec 15, 2018 - July 31
Registration
Jan15- Aug 31
February 2019
Tactile, Sensory & Interactive Engagement Promo Period (6 months) Feb1- July 31
Registration
Feb15- Mar 31
March 2019
Emerging & Advanced Technology Promo Period (6 months) Mar1- Aug 31
April 2019
Earned Value
Promo Period (3 months) April 1 - June 30
May 2019
Personalized
Registration
May15- Dec 31
June 2019
Registration
July 15 - Dec 31
July 2019
Personalized Color Transpromo Promo Period (6 months) July1- Dec 31
Registration
July 15 - Nov 30
August 2019
Mobile Shopping Promo Period (5 months)
Aug1- Dec 31
September 2019
Informed Delivery Promo Period (3 months)
Sept1- Nov 30
October 2019
November 2019
December 2019