Page 5 - Engage -- no.12 -- Spring 2018

COOL FINDS »
MUST-READS from Sappi North America and Domtar ORDER YOURS TODAY!
Sappi Presents: True or False?
Urban legends, old wives’ tales, and leap-of-faith conclusions stated without verifiable evidence abound in every field. This is further complicated because some truths run counter to popular belief, intuition, and what we think we see with our very own eyes. In some cases, the urban legend itself seems more logical and credible than the fact.
Sappi’s new True or False booklet challenges frequently
repeated myths like “humans only use 10% of their brains” and
“lightning never strikes the same place twice.” It also refutes the widespread belief that uncoated printing papers cost less than
coated. In addition to comparing costs, performance capabilities,
and environmental benefits between coated and uncoated sheets,
True or False presents an actual side-by-side demonstration of the
same image printed with the same press settings on Sappi McCoy Matte and Silk and two comparable uncoated grades so readers can see the tactile and visual differences for themselves.
Order Your True or False Booklet TODAY! Scan the QR code or visit:
sappi.com/true-or-false
Make Your Mark on Cougar: The Educator
Behind every academic brand there are people, aspirations, discoveries, and achievements.
Domtar is proud to announce Make Your Mark on Cougar: The Educator. In this promotion, Domtar focuses specifically on the unique world of higher education. Colleges and universities
have ideas to share and possibilities to explore, making branding critical for marketers in higher education. With print, these higher education institutions put their promises on paper—it remains a tangible symbol of unyielding character and integrity while also appealing to multiple generations. This promotion features an extensive showcase of print samples any designer will appreciate!
Order The Educator TODAY! Scan the QR code or visit:
papr.domtar.com/print-marketing
INSIGHTS
Spring 2018
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5 Favorite Must-Have Apps for Smartphone Photographers
These handy apps can replicate advanced photography techniques with the swipe of a finger. Whether you’re looking to create stunning product shots, pro-grade portraits, or candid event photos, the tools below are ideal for novice smartphone photographers.
SNAPSEED
If you’re new to iPhone photography, this should be
the first photo-editor app you download and learn. It includes exposure, color, and sharpening adjustments; vignettes, filters, HDR, and black-and-white; crop, rotate, and straighten perspective tools; frames and text; and JPEG and RAW editing. Check out the in-depth Snapseed tutorials at iPhonePhotographySchool.com.
VSCO
Both amateur and professional photographers swear by this app. Available for both Android and iOS, this all-in-one camera, editing, and sharing tool employs a minimalist user interface and gives you extra control over elements such as exposure, focus, and color. This is a great fit for photographers using older devices who feel limited by their phones’ native cameras.
CAMERA+
Camera+ includes manual shooting modes and easy cropping, color correction, and advanced exposure, focus, and zoom settings. A unique helpful feature that Camera+ includes is a macro mode—perfect for up-close product shots to show fine detail.
MEXTURES
With this app, you can add beautiful textures, light effects, film grain, and gradients to your images, making product shots pop against a plain background. The app lets you work in layers—simply find the overlay that fits best with your branding guidelines and apply it to every image in a set.
ENLIGHT
Enlight is an extensive collection of basic and advanced editing tools, including a selection of more whimsical and artistic effects for getting creative with your images. Features include painterly and sketch effects, clone tools, double exposure, tilt-shift, photo montages, drawing tools, text, borders, and frames.