Page 3 - Engage -- no.12 -- Spring 2018

WELCOME
Spring 2018
01
Welcome to the Spring issue of Engage!
EXPERT OPINION Read insights from the following
contributors in this issue:
Marina Poropat Joyce
Creative Director and author, Marina talks about her new book, Designing for Print, and the inspiration behind writing it. (Page 4)
Trish Witkowski
Fold specialist and national speaker Trish Witkowski shares her insights on the marketing preferences of five generations. (Page 6)
Stephanie Walden
Stephanie takes a deep dive into trending affordable production and technology ideas to enhance your mail. (Page 12)
c ongratulations to our Cover Design Contest winner and finalists. And
thank you to all who voted! We hope you enjoy the Pantone-inspired gift sets we printed especially for our voters, and we’re happy to fulfill additional requests while supplies last.
Our Spring issue shaped up to be an extraordinary resource of tips, ideas, and giveaways. Beginning with our Insights section, we challenge you to learn how
to take great photos for your marketing, using only your mobile phone! A reader sending us a photo they took with their iPhone ultimately exposed us to an
entire cult of “iPhoneographers” taking professional-level photos with their mobile phones. It didn’t take long to
millennials. Trish Witkowski, our colleague and founder of Foldfactory.com, draws our attention to the fact that there are actually five living generations that marketers need to understand. At our request,
Trish extracted key information from a guidebook she authored on marketing preferences of these five generations and shared it with us in this issue.
We bring you the basics of data in our feature article, detailing the difference between first-, second-, and third-party data. Our downloadable e-book provides further explanations of the type of field selects you can use when compiling
a third-party data list for your direct mail. And speaking of direct mail, turn to page 12 for a few ideas
on direct mail that you
may be overlooking. From handwriting fonts to variable maps, engagement and personalization are key elements when planning
a direct mail campaign. Please enjoy your Spring issue of Engage!
Michael Marcian
CEO, Corporate Communications Group
realize that marketers should consider sharpening their phone-photography skills to take great photos for social media and other marketing platforms. (Check out the article on page 4.)
For several years now, we’ve been inundated with articles about marketing to
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Engage is printed on Uni-Gloss paper on the Manroland 700 offset press and Kodak Nexpress SX3300 digital press.
SPRING 2018
IDEAS FOR MARKETING AND CREATIVE PROFESSIONALS
01 Welcome
Letter from the CEO, plus a selection of the key contributors writing in this issue.
02 Insights
Ideas, opinions, news, and trends.
06 Cover Story
Generational Marketing Preferences: What Every Marketer Should Know
10 Feature
The Data Landscape: a detailed description of first-, second-, and third-party data, with a complimentary e-book included.
12 Feature
As direct mail continues to grow with popularity, marketers continue to look for ways to enhance it. From physical engagement to personalization, your direct mail should be anything but boring!
16 Design Contest Winners
Congratulations to our Cover Design Contest winner and our other finalists.
Executive Editor
Cindy Woods, cmoteam.com
Contributing Writers
Stephanie Walden Trish Witkowski Cindy Woods
Design: Diann Durham ©2018 All Rights Reserved
Printed and distributed by
Corporate Communications Group www.corporatecommunicationsgroup.com
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