Page 7 - Engage -- no.12 -- Spring 2018

THAT’S FOLD-TASTIC »
Trish Witkowski specializes in creative solutions and
engagement strategies for direct mail and marketing. She is also the curator of the world’s most exciting collection of folded print and direct mail samples, sharing the best of her collection on her popular e-video series, 60-second Super-cool Fold
of the Week. Check out our three super-cool folds below,
and request the dielines directly from us!
THE DIAGONAL WRAP
The Diagonal Wrap uses angled folds for a dramatic opening effect and presentation.
A simple tuck will lock the format closed. This format can be used on its own, but it is most exciting when designed to hold additional materials.
The Diagonal Wrap is 10" by 12.125" unfolded and finishes to a 8.875" by 5.4" rectangular format.
If used for mailing, a
6” by 9” envelope is
best. If self-mailing is
preferred, tabbing and extra postage would be required for hand sorting due to nonmachinability.
Scan this code with your mobile device to watch it unfold!
INSIGHTS
Spring 2018
05
THE RECTANGULAR IRON CROSS
The Rectangular Iron Cross is the mail-friendly cousin of the Iron Cross fold, offering the same
physical characteristics of a square Iron Cross and built in a proportion that will not incur
a surcharge for hand sorting. This format
can carry additional light materials, such as rectangular or shaped insert cards.
The Rectangular Iron Cross fold is 17.94" by 12.69" unfolded and finishes to a 6" by 4.25" rectangular format. The Rectangular Iron Cross can be self-mailing: however, it must be designed with USPS FSM guidelines in mind.
The Two-Way Circular Gate starts as a big, flat circle. Then we crease and fold the circle, gate fold-style,
inward in two directions. The result is a wrap that can hold anything from rectangular or shaped inserts to bound materials; however, a belly band is strongly suggested to keep the inserts in place.
The Two-Way Circular Gate is 11.5" by 11.5" unfolded and finishes to a 5.75" by 5.75” square shape.
This format does not have a locking cover; therefore, without a seal or belly band, the inserts can fall out. For best results, the addition of a seal or belly band and an envelope to mail is strongly suggested.
Scan this code with your mobile device to watch it unfold!
THE TWO-WAY CIRCULAR GATE
Scan this code with your mobile device to watch it unfold!
Corporate Communications Group specializes in direct mail and direct marketing campaigns and formats.
For more information, contact us at 800-651-5050 or
visit our website.