Page 20 - Engage -- no.12 -- Spring 2018

Corporate Communications Group 800 Commerce Drive
Upper Marlboro, MD 20774-8792
The Scoop On BLOGS
There are over
2 million
blog posts
published daily. (MarketingProfs)
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47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson. (DemandGenReport)
The top 3 blogging success metrics today
are page views, shares/likes, and time spent on page. (Curata)
64%ofB2B marketers outsource blog copywriting. (TopRank)
29%of leading marketing professionals reuse and repurpose blog content. (Curata)
36% of people prefer list-based headlines. (ConversionXL)
Companies that publish
16+ blog posts per month get nearly 3.5x more traffic than those that publish 0-4 monthly. (Hubspot)
The average reader only spends
37 seconds
reading an article
or blog post. (NewsCred Insights)
Blog titles with 6-13 words get the most consistent amount of traffic and hits. (Hubspot)