Page 19 - Engage -- no.12 -- Spring 2018
P. 19
TO HELP MAXIMIZE YOUR MARKETING, WE’RE PUSHING THE ENVELOPE
Smart marketers know: direct mail is still a viable marketing tool. In fact, 62% of consumers who responded to direct mail in the past three months made a purchase1. The average response rate for direct is 5.1% — eclipsing email’s rate of just 0.6%*.
And, direct has the highest conversion rate of any other medium. That is why direct is having a renaissance. Best of all, Corporate Communications Group can develop the copy and design
for you and swiftly complete your campaign.
CorporateCommunicationsGroup.com
800 Commerce Drive, Upper Marlboro, MD 20774-8792 Toll-Free: 800.651.5050 Local: 301.499.9200
*DMA Response Rate Report, 2017. 1InfoTrends Survey, 2016
