Page 20 - Engage -- no.11 -- Winter 2018

Did You Know
Corporate Communications Group 800 Commerce Drive
Upper Marlboro, MD 20774-8792
At 37%, oversized envelopes have the greatest household return on investment over
other mediums (followed by postcards and letter-sized envelopes at 29%).1
High Quality Offset Print Digital Print
Print On Demand Database Management Creative and Integrated Marketing eCommerce
Direct Mail Services Mailing and Fulfillment Services Wide Format Print
Ph: 800.651.5050 corporatecommunicationsgroup.com
Marketing campaigns that used direct mail and one or more digital media experienced
118% lift in response rate compared to using direct mail only.2
The average response rate
for direct mail pieces sent to former customers of a given brand is 18.4%.4
26% of customers will return to a site through retargeting.3
1 DMA.org — Response Rate Report
2 Merkleinc.com
3 Wishpond.com — Retargeting: The 10 Stats you Probably Didn’t Know
4 USPS.com — USPS Household Diary Study
The response rate for direct mail among people aged 18-21 years old is 12.4%.1