Page 5 - Engage -- no.11 -- Winter 2018

blogger. It’s also an effective way to reach a new target audience with an organic and independent voice, but it’s not the only way brands can effectively use bloggers. You can also rely on a blogger (or multiple bloggers) to produce brand-relevant posts for your company blog or simply write a “guest post.” Another option is to use concise and informed blog content placement to help with lead generation
for your sales team. If lead generation is the goal
of your blog posts, try creating posts that help deliver value—such as educating the reader on your products. You also might want to hold back some content that is available only to subscribers; this will help you gain contact information that can be used to develop future leads. Some brands even create partnerships with bloggers, give them affiliate links, and then pay the blogger a percentage of the sales that are generated from those links.
Locating and contacting bloggers is easier than ever. Companies such as GroupHigh and BuzzSumo offer blogger outreach solutions to help brands find bloggers and influencers. To do the research yourself, just hop on Google and search for bloggers in your area of business. That should give you a good-sized listtoreachoutto. n
COOL FINDS »
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INSIGHTS
Winter 2018
03
Inside a Professional Blogger’s Business
Meet Staci Salazar, independent professional blogger and social media consultant. Like many other professional bloggers who have made a full-time business out
of building their audience and creating a stage to
review and showcase brands, Staci’s services include blogger outreach and brand ambassador campaigns, compensated campaigns, reviews and giveaways, social media consultation, and Twitter parties. Staci has worked with brands of all sizes—ranging from start-ups to international corporations. Her portfolio of clients include Best Buy, Hershey, UPS, McDonald’s, HP, Toyota, Gymboree, Kay Jewelers, Splenda, and Gerber—just
to name a few. We found her website to be a veritable jackpot of recommendations, resources, and tools for both brand marketers and up-and-coming bloggers. Check it out at: 7onashoestring.com