Page 3 - Engage -- no.11 -- Winter 2018

Welcome to the Winter issue of Engage!
From Corporate Communications Group to all our wonderful clients and colleagues, Happy New Year!
EXPERT OPINION Read insights from the following
contributors in this issue:
Peter Krainik
Pete Krainik, Founder of The CMO Club, shares his thoughts on the importance of surrounding yourself with marketing peers to solve problems and inspire growth. (Page 6)
Emily Drewry
Emily has a full-time position with Forbes as Social Content Manager, but she nds time to work with entrepreneurs and start-ups who need help “starting up” their social presence. (Page 10)
Stephanie Walden
What do Mary Kay Cosmetics, Harley-Davidson, and Patagonia have in common? A celebration of milestone anniversaries this year. Read about these iconic brands and their marketing. (Page 12)
w e’re excited to tell you about the many great things in store for you in this issue. For starters,
how about a design contest? You know, the kind that lets you really exercise your creativity and maybe have bragging rights as the winning guest designer
of the cover for our Spring publication! And for the icing on top? How about we give the winner a $250 Apple gift card, and we give everyone who casts their vote for their favorite cover design a complimentary Pantone Color of the Year- inspired gift set? Check out the details
at corporatecommunicationsgroup.com/ coverdesign.
Inside this issue you’ll
find several opportunities
to become creatively inspired. Domtar and Sappi are offering the opportunity to order
their latest promotional pieces and magazine,
while Trish Witkowski from Foldfactory.com shares with
us three unique folding
formats, complete with video and available dielines.
Looking for intellectual content to inspire you in the New Year? Emily Drewry, Social Content Manager with Forbes, shares key information on establishing your business’s social media system, and we learn about the national launch of the USPS Informed Delivery program.
Our feature article showcases three iconic companies all celebrating milestone anniversaries this year—Harley-Davidson, Mary Kay Cosmetics, and Patagonia. Don’t miss the opportunity to register for our quarterly giveaway to win one of Patagonia’s
logo discs (page 12). Saving the best for last,
we interviewed Peter Krainik, founder of The CMO Club, the first Chief Marketing Officer peer-to-peer group of its
kind. We are sure our cover story will set you in motion to connect with other marketers and search out a peer group you can call home.
Michael Marcian
CEO, Corporate Communications Group
Follow us online
facebook.com/InsideCorporateCommunicationsGroup @Inside_CCG linkedin.com/company/corporatecommunicationsgroup/
Engage is printed on Uni-Gloss paper on the Komori SP 540 o set press and Kodak Nexpress SX3300 digital press.
WELCOME
Winter 2018
01
01 Welcome
Letter from the president, plus a selection of the key contributors writing in this issue.
02 Insights
Ideas, opinions, news, and trends.
06 Cover Story
Founder of The CMO Club Peter
Krainik shares insight on the value of membership in a marketing peer group.
10 Feature
Guest writer Emily Drewry advises us, as she does her clients, on what to be thinking and doing as you initiate your social media presence and create a strategy.
12 Feature
Stephanie Walden reminds us of how challenging it can be for a brand to stand the test of time with their marketing as she digs into three household names we all know and love.
16 Pantone’s 2018 Color of the Year Designers answer one simple question: What was your rst impression of Ultra Violet?
Executive Editor
Cindy Woods, cmoteam.com
Contributing Writers
Tim Sweeney Kristen Matthews Stephanie Walden
Design: Diann Durham
©2017 All Rights Reserved
Printed and distributed by
Corporate Communications Group www.corporatecommunicationsgroup.com