Page 8 - ENGAGE -- Issue #10 -- Fall 2017
P. 8
06
Fall 2017
COVER STORY
Content
Strategy
for Your
Brand
By Tim Sweeney
Kristina Halvorson is the CEO and founder of Brain Tra c, a consultancy that delivers content strategy, large-scale audits, and digital content development to clients around the world. We got some straight talk on what content strategy means to her, how to build your long-term editorial plans, and why content marketing might not actually be what your business needs. Like we said—straight talk.
