Page 7 - ENGAGE -- Issue #10 -- Fall 2017

Corporate Press, Inc. | PH: 800-651-5050 |
ON TOPIC:
TYPOGRAPHY
The printed word is all around us. And the fact
is, we see the words before we read them. Typography has always been a subtle but mighty influence on readers, and it plays a more powerful role in brand imaging than most realize. We may not know the names or histories of the fonts we see every single day, but we will recognize iconic ones instantly and link them to a brand. Think of the New York Times masthead, London subway signs, and Marvel comic lettering—they are all famous examples of custom typography that produce brand recognition and evoke emotions all at once.
Want your brand’s logo to have a unique and never-before-seen font? Or maybe you want
a style reminiscent of a classic, trusted brand? Either way, selecting fonts can be overwhelming. Our best advice? Bring in an expert. They will invest the time to develop a deep understanding of the needs of the brand, delivering invaluable expertise on issues of legibility, style, and functionality across both print and digital platforms. The subtle manipulations and nuances that a professional custom typographer or experienced designer employs help find the perfect balance. Your
brand is your identity. Choose wisely.
Check out our five favorite font sites:
• FontShop: fontshop.com/foundries/fontfont • LucasFonts: lucasfonts.com/home
• Delve Fonts: delvefonts.com
• Hoefler & Co.: typography.com/custom
• Fontsmith: fontsmith.com/services/custom-font-design REGISTER FOR OUR
fall giveaways and you’ll get this cool exible ruler! Register at: corporatecommunicationsgroup.com/giveaway
THAT’S FOLD-TASTIC »
Trish Witkowski specializes in creative solutions and engagement strategies for direct mail and marketing. She is also the curator of the world’s most exciting collection of folded print and direct mail samples, sharing the best of her collection on her popular e-video series, 60-second Super-cool Fold of the Week. Check out two super-cool folds below, and request the dielines directly from us!
BROADSIDE REVEAL BROCHURE
The Broadside Reveal Brochure is a
tri-fold with a twist. With asymmetrical broadside folding applied to the exterior of the brochure, we have created a horizontal reveal and lots of extra real estate for content that can be hidden when folded.
The Broadside Reveal Brochure is 14.5" by 12.375" unfolded, and it finishes to a 4.825" by 6.825" rectangular format. This format is not self-mailing, so if you intend to mail this format, it is designed to fit into an
A7 envelope.
Scan this code with your mobile device to watch it unfold!
THE T-CROSS MAILER VARIATION
The T-Cross Mailer Variation has an unusual T-shaped format that opens up to a large multipanel spread that can be used for dramatic imagery and graphics. This format offers lots of style in a mail-friendly proportion.
The T-Cross Mailer Variation is 17.125" by 17.875" unfolded, and it finishes to an 8" by 6" rectangular format. This fold is self-mailing; however, tabs of glue will be required.
Scan this code with your mobile device to watch it unfold!
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