5 HOLIDAY MARKETING CAMPAIGNS WE LOVE

Image Credit: https://time.com/5477091/santa-tracker-2018/

1.  Santa Tracker- Google Maps

A CLASSIC holiday campaign. Santa Tracker is so synonymous with Christmas you may have never even realized it’s a well-disguised advertising campaign for Google Maps. Every Christmas Eve for as long as I can remember my family looks at the Santa Tracker website to get into the holiday spirit.  Santa Tracker appeals to kids and adults of all ages, and with new features added every year, continues to successfully evolve.

Image Credit: https://www.fastcompany.com/90271139/how-rei-is-keeping-the-optoutside-magic-alive-on-black-friday

2.  #OptOutside- REI

I need to get something off my chest… for as much as I love Thanksgiving, I HATE Black Friday.  As a result, I love REI and its #OptOutside Black Friday campaign, for which they closed all their stores to encourage people to spend time outside and give back to Mother Earth. Customers used the hashtag #OptOutside to showcase their time in nature on social media, simultaneously providing UGC (user-generated content) for the REI brand. This campaign is unique and meaningful and continues to be a success year after year. 

Image Credit: https://twitter.com/nzsecretsanta?lang=en

3. #NZsecretsanta- New Zealand Post’s Secret Santa Gift Exchange

In 2013, the New Zealand Post decided to sponsor the online Secret Santa social media campaign started by twitter user @WebSam. #NZsecretsanta turned into a nation-wide celebration of generosity and togetherness where participants spend up to $10 sending a gift to a total stranger — connecting people all across the country. Even the Prime Minister participates! The success of this social media campaign continues to grow every year for the New Zealand Post, and everyone who participates receives a gift. It’s a win-win!

Image Credit: https://www.adsoftheworld.com/media/content/alaska_milk_corporation_first_christmas

4. First Christmas- Alaska Milk

In this commercial, which perfectly touches on togetherness, emotion and memories, a daughter experiences her first Christmas without her mom. To bring her family joy during this tough time, she makes her mother’s special Filipino Sapin-Sapin Christmas recipe using Alaska Milk. This holiday commercial was a huge success because of the significance and global familiarity of sitting down for a meal with family transcends all cultures.

Image Credit: https://www.dandad.org/awards/professional/2019/digital-marketing/230690/no-need-to-fly-around-the-world-in-germany/

5. No Need to Fly/Around the World in Germany- Deutsche Bahn

A whopping 72% of Germans travel abroad for the holidays. In this innovative marketing campaign, Deutsche Bahn, a German rail line, encouraged Germans to stay home for the holidays instead. Each commercial compared foreign tourist spots to ones within their own country, and showed the money saved by choosing to ride a train instead of fly. Utilizing beautiful, “Instagram-able” imagery, Deutsche Bahn impressively compared the landmarks and countryside of Germany to ones all across the world. After airing this campaign, they saw a 6.61%. conversion rate and  a 24% YOY increase in revenue. Now that’s inspiring!

By Marley Niesz

Corporate Communications Group Covid-19 Statement: We’re Open To Serve You.

We recognize that COVID-19 has affected many companies’ ability to do business and stay ahead of this fluid situation. In this time of uncertainty, our thoughts are with you.

Our concern for the well-being of our employees, clients, suppliers and others within our community is first and foremost. We are taking all actions recommended by the CDC, WHO and state, local and federal governments to protect their health.

Now, more than ever, we stand ready and able to deliver your message. While some of our staff is working remotely, our manufacturing team is on-site to ensure uninterrupted production and distribution of your materials. CCG is open for business.

  • We are monitoring our employee’s health – stressing the importance of staying home if an employee suspects they have been exposed to COVID-19 or is displaying symptoms.
  • We are leveraging video and conference technology to promote social distancing and provide non-contact meetings so we can continue to collaborate with you on projects and ideas in real-time.
  • Our daily procedures include enhanced cleaning and disinfecting of our offices, production areas and equipment.
  • We have eliminated business travel and suspended visitors to our facility.
  • We are in constant communication with our supply chain to ensure availability of the materials we need on hand to produce your work.
  • Finally, we are working with all of our employees to provide flexibility and support due to daycare and school closings.

We understand that your organization is facing the same challenges and the uncertainty that accompanies this unprecedented situation. Our hearts go out to the many who are affected in so many ways.

Corporate Communications Group has taken the above actions in order to do our part in limiting the potential spread of the virus, care for our employees and to maintain our ability to produce and deliver the messages and materials you need today and tomorrow. We will provide additional updates as more information becomes available.

Thank you for your continued support – and please stay safe and healthy!

Michael Marcian
CEO, Corporate Communications Group

Corporate Communications Group: Named Best Workplace in the Americas 2020 Competition

Upper Marlboro, MD2/12/2020– Corporate Communications Group (CCG) of Upper Marlboro, MD has been awarded the Best Workplace designation in the 2020 Best Workplace in the Americas (BWA) awards competition. The BWA awards are awarded to companies that create the best environments for their employees. The BWA awards, presented by Printing Industries of America (PIA), is awarded annually to only those companies meeting rigorous standards in human resources practices.  This is the second year in a row that CCG has been recognized by the BWA Awards.

Being designated a Best Workplace company again demonstrates that CCG continues to commit to and invest in its employees. A panel of printing industry professionals evaluated applicants in three categories: Communications & Culture, Employee Resources & Benefits, and Safety & Work Environment.  CCG recognizes that exceptional workplaces better serve the needs of the company and its clients.

“CCG is one of the premier companies in the printing industry for employee experiences,” said Adriane Harrison, vice president of Human Relations at PIA. “This award is a testament to CCG’s leadership in developing an ‘employer of choice’ culture.”

“We are honored to again be recognized by the industry. Employees are a company’s greatest asset and we are fortunate to have a very talented group who deserve this recognition. They continue to foster a culture that encourages growth, support, and success for CCG,”

said Michael Marcian, Chief Executive Officer.

Michael F. Makin, president and CEO of PIA, agrees. “The Best Workplace in the Americas award winners stand among the most distinguished printing industry leaders by human resources standards. Congratulations to CCG for its outstanding achievement in human resources excellence.”

ABOUT WINNER

Corporate Communications Group (CCG) is the largest employee-owned print and graphic communications organization in the Mid-Atlantic region. With robust capabilities and technology, CCG focuses on serving the print and marketing communication needs of associations, direct marketers, corporations, higher-ed institutions, corporate, and special interest groups. For more information, visit www.ccgcreates.com.

ABOUT THE BEST WORKPLACE IN THE AMERICAS AWARDS

The Best Workplace in the Americas (BWA) awards, presented by Printing Industries of America (PIA), recognizes a company’s commitment to quality and excellence, passion for success, and dedication to providing a safety-focused work environment. For more information about the program, visit: www.printing.org/bwa.

Our New RICOH Pro VC70000 Inkjet!

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Corporate Communications Group: Awardee in Best Workplace in the Americas 2019 Competition

Upper Marlboro MD – February 22, 2019

Corporate Communications Group (CCG) of Upper Marlboro, MD has been awarded the Best Workplace in the Americas (BWA) designation to recognize exemplary human resources practices that create an outstanding workplace. For nearly 20 years, Printing Industries of America’s BWA program has acted as an acknowledgment of printing industry excellence in human resources practices.

Being designated a Best Workplace company demonstrates the significant commitment that CCG has made to its employees by investing in their work environment, their personal goals and ambitions, and recognizing that an exceptional workplace also serves the needs of the company. A panel of respected human relations professionals from the print industry judged entrants against benchmarking categories that promote the most sought-after qualities of today’s workforce, including: Communication & Culture, Employee Resources & Benefits, and Work Environment & Safety.

“It’s an honor to be recognized by the industry as a company that offers a superior workplace. I’m both proud and humbled to have the privilege of leading CCG today and into the future, but the real credit goes to the talented employees of CCG who continue to develop and grow our organization. They believe in each other, and in the mission and vision of CCG.” said Michael Marcian, CEO.

Michael Makin, president and CEO of Printing Industries of America, agrees. “Companies recognized in the Best Workplace in the Americas program exhibit the highest commitment to success in many ways, but particularly through their employees. Congratulations to Corporate Communications Group.”

For more information about the Best Workplace in the Americas program, contact Adriane Harrison at 412-259-1707, aharrison@printing.org or see www.printing.org/bwa. For more information about Corporate Communications Group, contact Michael Marcian (CEO) at mimarcian@ccgcreates.com.