Page 20 - Engage - no.9 - Summer 2017

Reading from paper or reading from screens. What do consumers
prefer
Source: www.twosides.info
Corporate Press 9700 Philadelphia Ct. Lanham, MD 20706
84% of people believe that they understand and can retain or use information much better when they read print on paper.
Corporate Press, Inc., Lanham, MD
High Quality Offset Print Digital Print
Print On Demand Database Management Creative and Integrated Marketing eCommerce
Direct Mail Services Mailing and Fulfillment Services Wide Format Print
Ph: 800.651.5050 corporatepress.com
66% of respondents are more relaxed and receptive when reading a printed magazine compared to 18% who feel more relaxed and receptive when reading a magazine from a mobile device.
79% of people are most relaxed when reading print on paper. Mobiles or smart phones are seen as a relaxing media by only 23% of people.
21% of consumers are easily distracted when reading print
on paper whereas electronic devices
show high distraction
story to t rates ranging from
65% for mobiles and smart phones to 42% for e- readers.
Print and Pap have a gre
environment
er at al
ll
Two Sides is a global initiative by companies from the Graphic Communication Value Chain including forestry, pulp, paper, inks and chemicals, pre-press, press, nishing, publishing, envelopes
www.twosidesna.org
and printing. Our common goal is to dispel common environmental misconceptions, by providing users with veri able information on why print and paper is an attractive, practical and sustainable communications medium. www.twosides.info
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