Page 8 - Engage -- Fall 2018 -- no.14
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Fall 2018
  Senior Social Media & Talent Brand Manager @WeAreCisco, 2017 Social Media Pro PRDaily, and Speaker
By Tim Sweeney
SocialMediaRecruiting | AtCisco,Carmen Shirkey Collins and her team rely on social media as a vital tool to recruit and retain top talent. We caught up with her to find out how they do it and the impact it has on the company’s employees.
Image Credit: Natalie Jennings Photography
carmenShirkeyCollins(@CShirkeyCollins) is happy to tell you what LinkedIn’s research told her: the first thing someone does before
they apply to a job and the last thing they do before they take a job is talk to someone who works at that company.
As the Senior Social Media and Talent Brand Manager for Cisco’s Talent Brand team, Collins’s lengthy title requires at least a short description. “People may not know what a talent brand or employer brand is,” she admits. “It’s not a new type of marketing, but it’s a new focus for many

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