Page 3 - Engage -- Summer 2018 -- no. 13

Welcome to the Summer issue of Engage!
EXPERT OPINION Read insights from the following
contributors in this issue:
Jason Feifer
Jason Feifer, Editor-in-Chief of Entrepreneur magazine, discusses the future of media and content. (Page 6)
Brielle Killip
Principal of Blue Linen Creative, Brielle shares her experience designing an entry for the Denver Paper Fashion Show. (Page 16)
William Warren
William Warren, Founder and Principal of the Sketch Effect, shows us how live sketching can add interest to your next conference or company meeting. (Page 2)
WELCOME
Summer 2018
01
l ongtime fans of Entrepreneur, Harvard Business Review, and Inc., we reached out to Jason Feifer, Editor-in-Chief of
Entrepreneur, for our cover story. He responded in the middle of the day, in under five hours. Yes, we were impressed. As you read his story you’ll come to learn, among other things, that he builds his reputation on being accessible, being responsive, and listening
to his audience and readers. He gave a very thought-provoking interview and we’re sure, as marketers, that you’ll look at media outlets slightly differently once you’ve read this story.
Chatbots, artificial intelligence, and machine learning. Do they make you curious or nervous? More brands than ever before are finding ways to interact with consumers, gather data, and have intelligent (yes, we said intelligent) conversations online—all without a living, breathing human being on the other end. From lead-generation bots
to after-hours bots and
frequently asked questions
(FAQ) bots, brands are
seeking to enhance the user
experience while capturing
contact information, asking
qualifying questions, and
integrating data back into
their marketing automation
or CRM platforms. Check out
our story on page 4.
One of our readers tipped us off to an annual Paper Fashion Show event held in Denver, Colorado, by sending us a picture of an exquisite dress made completely of paper. We were hooked! We contacted
the dress designer, Brielle Killip (Principal of Blue Linen Creative), who shared information about the show, her history
of designing entries each year, and the community the show supports. Designers create fashions from paper donated by paper mills and coordinated by Spicers Paper. The fashions are showcased on a grand runway and voted on by a panel of judges. This all volunteer-organized event helps support a local nonprofit community organization that provides after-school arts programs for at-risk youth. Don’t miss this fascinating story on page 16.
Our featured giveaways for this issue tie into our review of graze.com’s marketing
and our cover story. We’ll be giving away 10 complimentary one-year subscriptions to Entrepreneur magazine and gift certificates for graze.com snack boxes. Don’t forget to register at corporatecommunicationsgroup.com. As always, we love to hear
your feedback and story ideas. Keep those marketing wheels turning!
Michael Marcian
CEO, Corporate Communications Group
Follow us online
facebook.com/InsideCorporateCommunicationsGroup @Inside_CCG linkedin.com/company/corporatecommunicationsgroup/
Engage is printed on Uni-Gloss paper on the Komori SP 540 offset press and Kodak Nexpress SX3300 digital press.
01 Welcome
Letter from the CEO, plus a selection of the key contributors writing in
this issue.
02 Insights
Ideas, opinions, news, and trends.
06 Cover Story
Jason Feifer shares candid insight into what makes for a great story and what you can learn from media outlets.
12 Core Values
Holly Lebowitz Rossi writes on the power of core values and how it supports your culture through internal marketing.
14 Brands We Love: graze.com
We were impressed by their healthy approach to snacking and their marketing, including engaging contests, guest bloggers, social, and direct mail.
16 Interview: Brielle Killip
She went from graphic designer to fashion designer for the annual Denver Paper Fashion Show, creating a dress constructed of paper!
Executive Editor
Cindy Woods, cmoteam.com
Contributing Writers
Holly Lebowitz Rossi Tim Sweeney Stephanie Walden Trish Witkowski Design: Diann Durham ©2018 All Rights Reserved
Printed and distributed by
Corporate Communications Group www.corporatecommunicationsgroup.com