Page 14 - Engage -- no.12 -- Spring 2018
P. 14
12
Spring 2018
FEATURE
Direct Mail Goes
High-Tech
How Marketing’s Most Steadfast Vehicle Is Combining Technology and Tangibility By Stephanie Walden
It’s perhaps unsurprising that a dinosaur such as direct mail doesn’t get a lot of love in
a marketing landscape
brimming with buzzwords. In an era defined by digital
innovation, who gets excited about a piece
of mail?
