Page 3 - ENGAGE -- Issue #10 -- Fall 2017

Welcome to the Fall issue of Engage!
EXPERT OPINION Read insights from the following
contributors in this issue:
Kristina Halvorson
Are you developing content but don’t know what you’re getting from it or why you’re doing it? Kristina has tough questions for marketers and CMOs. (Page 9)
Ben Friedman
Ben explains place branding and how it can teach us to better engage our employees and connect to our community. (Page 10)
Kelsey Montague
Kelsey explores how public art, interactive art, and social media intersect.
(Page 16)
WELCOME
Fall 2017
01
k ristina Halvorson caught our attention months ago when a colleague sent
our editorial team a few copies of her book Content Strategy for the Web. She had us at: “Your content is a mess! The website redesigns didn’t help, and the new CMS just made things worse.” If that doesn’t capture every marketer’s attention, we’re not sure what will. Our introduction to her on page
6 says it all, “we got some straight talk on what content strategy means, building your long-term editorial plans, and why content marketing might not actually be what your business needs.” She gave a great interview and we’re sure you’ll enjoy the cover story.
As a reminder, don’t forget to
register to win her book as part
of our Fall Giveaway. We give it
two thumbs up!
of two marketing experts who are walking the walk of successful internal marketing, and creating engaged employees who become great brand ambassadors.
Of course, we have great content scattered throughout this issue, but one article we think will be of particular interest is on the topic of Place Branding (page 10). Our interview with expert Ben Friedman made us realize that there is much to learn from place branding campaigns that we can use in marketing our own brand’s “place” within the community. While interviewing Ben, he suggested we check out Kelsey Montague, an internationally renowned street mural artist who has teamed
up with cities from coast to coast to bring the community together through her beautiful interactive street murals. Kelsey became our featured story on page 16.
We hope you enjoy this issue of Engage and we look forward to seeing what new marketing projects and programs you’re working on.
Michael Marcian
CEO, Corporate Press
Have you heard the term “internal marketing” as it relates to employees being brand ambassadors? Check out our feature article on page 12 to read the stories and advice
Follow us online facebook.com/CorporatePress @CorporatePress linkedin.com/company/corporate-press
Engage is printed on Uni-Gloss paper on the Komori SP 540 o set press and Kodak Nexpress SX3300 digital press.
01 Welcome
Letter from the president, plus a selection of the key contributors writing in this issue.
02 Insights
Ideas, opinions, news, and trends.
06 Cover Story
Kristina Halvorson gives us straight talk on content strategies.
10 Place Branding
We experience it every day, all around us. Learn how to apply it to your own brand.
12 Internal Marketing
Internal marketing and communications are the cornerstone of a great company culture, and they turn employees into brand ambassadors.
16 My Working Day
Meet internationally renowned street mural artist Kelsey Montague.
Executive Editor
Cindy Woods, cmoteam.com
Contributing Writers
Tim Sweeney Kristen Matthews Stephanie Walden
Design: Diann Durham
©2017 All Rights Reserved
Printed and distributed by
Corporate Communications Group www.corporatecommunicationsgroup.com