Page 8 - Engage - no.9 - Summer 2017
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Summer 2017
COVER STORY
Q&A WITH
SCOTT STRATTEN
by Tim Sweeney
With his wife, Alison, Scott Stratten has authored four best-selling business books and owns UnMarketing. He travels the world nonstop, delivering 60 keynote addresses per year, urging companies to
“stop selling and start engaging.” We interrupted his travel schedule and picked his brain on social media marketing, the importance of authenticity, and how millennials are actual people, too.
